project overview & background
3130 Naturals is a Full Service Natural Hair Salon dedicated to maintaining healthy lush curls. They offer a range of services that help women maintain and style their natural hair.
We designed a logo and providing branding to communicate what the brand stands for. We combined two symbols the Duafe and Ananse Ntontan. The Duafe was a prized possession of the Ghanaian woman use to come and plait her hair. It symbolizes femininity and beauty. This Adinkra symbol is also said to be symbolic of goodness, love and care. It recognizes a special energy women possess. The Ananse Ntontan (spider web) symbol is an Adinkra symbol that symbolizes wisdom and creativity nevertheless it’s an element of beauty.